During the late 1980's, leading Danish industrial designer and passionate audiophile Bo Christensen set out to create a new kind of audio company. Frustrated by the sound quality, aesthetics, and user interface of typical audio gear, he created a team of designers, which included gifted electronics engineer Bent Nielsen, to form a technology group named P R I M A R E Systems A.B. of Sweden. Their corporate mission was, first and foremost, to design components of exceptional sound quality. Secondly, the products should have an elegant appearance, precise proportions and a user-friendly interface. Additionally, it was decided to eschew the industry standard twelve-month product life cycle and instead develop "living products" that could easily evolve as technologies and methodologies changed. Mr. Christensen's vision and potent combination of clean Scandinavian design, simple elegant circuitry and straightforward operation created audio components of uncanny originality.

Today, P R I M A R E enjoys an enviable reputation as a supplier of high-end audio products recognized for their superior qualities of sound and style, evidenced by the continuous and consistent praise in the European press. Embracing a highly efficient global manufacturing and distribution business model, P R I M A R E is prepared for the challenges of the future and positioned for growth in the new millennium. As the future unfolds, the defining precepts of coherence, proportion, and balance will serve to guide the team at P R I M A R E .