Currency – U.S. & CANADIAN DOLLAR
November 2007

Ok, it is time to talk a little about what is happening with the US /Canadian dollar.

I will tell you that most stores are adjusting their prices where possible. By this I mean, if our costs, quoted in U.S. dollars, remain unchanged then we can sell at a price equal to the U.S. However, some manufactures are increasing their price to distributors and retailers because their costs have gone up as they pay their suppliers with U.S. dollars, the value of which has declined around the world. Also, note that costs of metals and other basic materials have increased. Hence, price parity with the United States can only be determined on a case-by-case item. For other imports such as those from England, France and elsewhere, taxes and duty, packing and freight are unchanged and are significant factors in landed costs.

Dealers do want to sell products and service their customers and are not looking to take anyone for a ride. Remember that we all need to be happy, you the customer and the dealer. I, of course, speak about Audio Gear, not clothing, cars computers or appliances. I would recommend you take advantage of the great prices and buy the next model up: as you know that had cost up to 50% more, but not now. I would encourage Canadians to buy on Canadian soil. It just makes sense that if you are investing significant dollars in a product you really need to protect yourself with local service and support. Warranties are not usually available in Canada on items purchased elsewhere, which means, should something go wrong, further costs to ship and have customs papers prepared for cross boarder shipments. Taking into account the initial purchase price, plus shipping and duty, an item may not be the bargain it seems to be.  Do you really have time or does it really save you anything?

In closing I would say enjoy the ride with this currency boon and know that retailers in Canada want to do business with you. We will all benefit.

Thanks,

Angie
Owner of American Sound of Canada
Your feedback is appreciated.
email me: angie@americansound.com